Written by Netflix, the king of mail order dvd rentals, recently announced that they’ll be splitting their company into two divisions. One division will handle online streaming and the newly formed Quikster will spin off and be the traditional mail order division. Each division will operate on its own merits and run by different CEO’s and profit centers. With Netflix moving to more of a streaming methodology, their separation of the dvd mail order model seems odd. Why would a company with this much marketshare and power separate its company into a name that no one has heard of or use? Have you heard of Quikster before this? Which one will you use? Let us know in the comments.